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Our work

Migrating multiple global websites and brands to a single platform

  • Major digital efficiencies across global estate
  • Transformed marketing agility
  • Scalable and flexible solution
  • Drupal
  • Acquia Site Studio


The Situation

Our client was looking to migrate their estate to Drupal, streamline brand implementation and reduce hosting and maintenance costs. They needed a design system that could serve their wide landscape of brands and speed up builds of localisations that would naturally scale with their ambition.

A group of devices showing different web pages from the Bayer websites.

The Challenge

How do we re-platform 23 major brands, operating in dozens of languages and markets, all with their own visual identities to a single platform, in a year, AND give power to marketers to tailor their message?

The Ask

Migrate all sites to a completely new technology and set the foundation for a true Master Design System.


So marketing teams across the globe can own their marketing schedule, publish and launch campaigns, when they want to, and not be dictated to by their legacy tech.

Our Solution


brands migrated


increase in speed to market


quicker site builds

This was a monumental program. A major decision was made to move to a completely new technology and set the foundation for a true Master Design System. It would be based on a "build book" of design patterns and templates, fortified with a flexible library of proven components that could easily be moved and configured, enabling markets around the globe to launch sites at a fraction of the cost with significantly improved time-to-market. The volume of sites slowly built with maximum velocity kicking in with February 2021 being our most productive with just over 100 sites going live in one month!

None of this would have been possible without a tremendous amount of global teamwork from our partner Coherence Digital in reaching a very aggressive timeline.

Global Digital Product Director, Fortune 500 Consumer Healthcare company

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