15below, a leader in passenger communications for the travel industry, faced an unprecedented challenge when the Covid-19 pandemic struck, halting global travel and severing traditional communication channels. With 70% of new leads historically coming from events—now all canceled—they needed an immediate pivot to digital channels. Partnering with us, 15below sought to create a flexible, fast website that would keep them connected to clients and prospects when their services were needed most.
The Challenge
Before the pandemic, 15below’s website served as a static resource, but in a crisis, it needed to become the core of a new, agile digital strategy. The old platform was inflexible, restricting the marketing team’s ability to quickly update messaging, launch new content, and create dynamic landing pages. With event-based leads cut off and client contacts in flux, 15below needed a CMS that would allow real-time updates and give their marketing team direct control over the site’s content to adapt to the rapidly changing landscape.
Our Approach
In response, we accelerated the re-platforming of 15below’s site, delivering a low-code solution built on Acquia Site Studio and Drupal in just 10 days. This approach focused on speed and adaptability, empowering 15below’s team to meet urgent communication needs head-on. Here’s how we accomplished it:
1.Rapid Deployment with Low-Code Flexibility
Using Acquia’s low-code tools, we built a CMS that allowed 15below’s marketing team to make updates without developer support. This approach enabled them to launch new pages, adjust messaging, and respond to client needs instantly, critical in an unpredictable market.
2.Agile Content Creation
We designed a component-based system that allowed 15below’s team to quickly assemble pages and build content tailored to the needs of clients navigating the impact of Covid-19. This agility in content creation empowered the team to keep up with real-time changes in travel regulations and communicate effectively.
3.Enhanced Sales Engagement
By making the website an agile, central hub for client and prospect engagement, 15below saw an 83% reduction in the average sales cycle. The new site allowed them to demonstrate value immediately, leading to new client wins and a re-energized market presence.
Testimonial
“Re-platforming 15below in a 10-day turnaround showed the power of a truly agile digital strategy. In a moment of crisis, we worked together to create a flexible, engaging platform that transformed how they connected with clients and prospects—helping them thrive even in challenging conditions.”
Julian Tedstone
Managing Director, Coherence
The Outcome
The newly launched site transformed 15below’s digital strategy, supporting significant improvements in marketing agility and client engagement. Within weeks, the average sales cycle was reduced by 83%, and the project won the Acquia Engage Award for Most Creative Project, demonstrating the impact of a swift, strategic re-platform.
About
At Coherence, we build resilient, adaptable digital solutions designed to support businesses in any circumstance. Our work with 15below highlights our commitment to creating agile, results-driven platforms that empower brands to navigate and overcome unexpected challenges.
