The Oxford Group, a part of the City and Guilds network, is renowned for providing high-impact training and mentoring to executive teams globally. While they thrived on strong referrals and a loyal client base, they needed a rapid digital transformation to meet new growth goals and extend their offerings into multiple markets. Within a six-week timeline, The Oxford Group engaged us to reimagine their web presence to support their expansion ambitions.
The Challenge
The Oxford Group’s web strategy needed to align with a diverse array of service offerings and market goals, each requiring tailored messaging and flexibility to adapt based on new user insights. With a six-week timeline to launch, the project involved migrating legacy content, managing fragmented service information, and integrating a responsive system for market-specific content updates. Their marketing team also needed to harness data from platforms like HubSpot and Pardot, iterating content based on user behavior and regional demands to maximize engagement.
Our Approach
Working within the ambitious timeline, we developed a low-code, data-driven platform that provided The Oxford Group with the agility to expand into new markets effectively. Here’s how we tackled this project:
1.Rapid Re-Platforming with Low-Code Flexibility
Utilizing a low-code approach, we completed the re-platforming within six weeks. This enabled The Oxford Group’s marketing team to create, test, and modify content and layouts rapidly, without ongoing developer support, empowering them to tailor their offerings for each market and language.
2.Integrated Marketing Automation
We integrated with marketing automation tools like HubSpot and Pardot, allowing for data-driven insights that inform content updates. This system empowered the team to refine personas and continuously adapt messaging based on real-time analytics, aligning content with the unique needs of each regional audience.
3.Scalable Design and Content Structure
We structured the platform with adaptable components, making it easy to handle the complexity of The Oxford Group’s service range. This design system supports seamless scaling, enabling the addition of new markets, service lines, and languages without disrupting brand consistency.
Testimonial
“Working with The Oxford Group on their rapid expansion strategy was an exciting challenge. Our collaboration brought their distinguished offerings to new markets, with a digital platform that’s flexible, data-driven, and ready for continuous growth. Seeing them achieve strong ROI and expanded market presence so quickly has been incredibly rewarding.”
Julian Tedstone
Managing Director, Coherence
The Outcome
The new platform has delivered outstanding results, achieving a 233% ROI in just three months and doubling market coverage within six months. The Oxford Group now has the digital agility to continue expanding its reach, with a site that supports both marketing speed and strategic, localized engagement.
About
At Coherence, we create scalable, agile digital solutions that empower brands to grow in new markets and meet ambitious timelines. Our work with The Oxford Group demonstrates our commitment to delivering impactful digital strategies that support rapid expansion and measurable success.
