In the luxury yacht market, where customer expectations are exceptionally high, Ocean Independence delivers unmatched expertise, service, and inspiration. They needed a website that would reflect this premium brand experience—one that seamlessly combines elegance with high functionality. Ocean Independence engaged us to develop a cutting-edge CMS platform that would captivate their audience, drive conversions, and provide the marketing team with tools to refine messaging and run campaigns with agility.
The Challenge
Ocean Independence’s customers expect a digital experience that is both aspirational and informative. The site had to foster trust and excitement by answering specific questions, from yacht amenities to destinations, and inspire users to reach out for more personalized insights. For the marketing team, this platform needed to be flexible enough to support A/B testing, rapid page takeovers, and CRM integration without ongoing technical support, allowing for true agility in response to market dynamics.
Our Approach
To achieve a visually stunning and adaptable platform, we developed a design system approach powered by Acquia Site Studio and Drupal 8. Here’s how we met the demands of both Ocean Independence’s customers and their marketing team:
1.Design System and Reusable Components
We built a branded library of reusable components within a design system that ensures visual consistency while allowing flexibility in design. This approach empowered the team to create dynamic layouts that match the luxury aesthetic of the brand and customize content for specific campaign needs.
2.Marketing-Driven Flexibility
Using Site Studio’s low-code capabilities, we delivered a CMS that allows Ocean Independence’s marketers to A/B test, deploy homepage takeovers, and adjust content effortlessly. With the freedom to update messaging and create custom campaign pages independently, the team gained full control over the site’s messaging and optimization.
3.Enhanced User Experience through Content Design
We implemented a content-design approach focused on anticipating customer questions and guiding them through their journey on the site. This strategy centers around the user’s needs, helping them understand the services offered and fostering confidence to reach out to the expert brokers at Ocean Independence.
Testimonial
“Collaborating with Ocean Independence on this luxury platform has been a fulfilling experience. By combining an engaging design system with content-focused user experience, we’ve crafted a digital space that both inspires and converts. This solution reflects the brand’s prestige while giving the marketing team the flexibility they need to thrive.”
“Working with Stanley Black & Decker on their digital transformation journey has been a powerful experience. We’ve collaborated to build a flexible, scalable solution that empowers their global teams to create on-brand, dynamic content that truly engages their audience. This project has set a new standard for multi-market digital experiences, and we’re excited to keep pushing the boundaries with them.”
Julian Tedstone
Managing Director, Coherence
The Outcome
The new platform has transformed Ocean Independence’s digital presence, driving an 87% increase in conversion rates, a 581% boost in organic visibility, and a 25% rise in customer enquiries. This sophisticated site is now a core marketing tool, balancing stunning design with powerful functionality that aligns with Ocean Independence’s elite brand.
About
At Coherence, we create digital solutions that bring brand stories to life while delivering measurable impact. Our work with Ocean Independence exemplifies our commitment to combining luxurious design with agile, marketer-friendly functionality that supports exceptional customer experiences.
