Stanley Black & Decker, a leader in global tools and storage solutions, aimed to revolutionize their digital experience to support their multi-brand, multi-market approach. With ambitious goals for rapid site deployment and real-time marketing agility across brands like DeWalt, Black & Decker, Craftsman, and Irwin, they needed a scalable, efficient platform for their global teams to drive growth.
The Challenge
Developing a unified digital experience across diverse brands and markets required balancing consistency with flexibility. Stanley Black & Decker’s project involved creating a complex design system that would support a global platform with extensive customizability—one that could adapt to varying languages, market needs, and consumer demands while enabling rapid, on-brand deployment. Integrating multiple third-party systems and managing the CI/CD pipeline to support multiple teams across time zones added additional layers of complexity.
Our Approach
Our goal was to deliver a versatile, scalable web CMS layer, utilizing Acquia Site Studio, Drupal 9, and a low-code approach to achieve rapid rollouts across Stanley Black & Decker’s brand estate. Here’s how we approached this dynamic challenge:
1.Unified Design System
Building on Stanley Black & Decker’s white-label pattern library, we helped develop a primary design system to support brand consistency across all sites while allowing unique adaptations for each. This design framework empowers their teams to make quick, iterative updates across various brand sites without sacrificing user experience.
2.Seamless Integration and Deployment
We streamlined data integrations with third-party systems, designed for smooth Drupal integration, and implemented a CI/CD deployment process to support scalable growth. This allowed for seamless multi-site operations, supporting everything from content management to real-time product updates.
3.Future-Ready Architecture
By collaborating on a platform that supports headless CMS capabilities, Stanley Black & Decker is now well-prepared to explore a decoupled architecture, providing them greater control over multi-channel experiences and optimized, localized consumer engagement.
Testimonial
“Working with Stanley Black & Decker on their digital transformation journey has been a powerful experience. We’ve collaborated to build a flexible, scalable solution that empowers their global teams to create on-brand, dynamic content that truly engages their audience. This project has set a new standard for multi-market digital experiences, and we’re excited to keep pushing the boundaries with them.”
Julian Tedstone
Managing Director, Coherence
The Outcome
Our partnership has enabled Stanley Black & Decker to activate core brands on a centralized, powerful platform, creating a shareable feature set that accelerates their digital strategy. The system allows their teams to execute site updates and engage with audiences in real-time, transforming their global digital experience.
About
At Coherence, we specialize in building flexible, future-ready digital solutions that drive engagement and scalability. Our work with Stanley Black & Decker demonstrates our commitment to innovation and the power of low-code solutions in enabling agile, multi-market digital transformations.
