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Scott Brinker on AI agents, AEO and the new buyer journey
Digital Transformation Survivors
The godfather of Martech joins the show. Scott Brinker unpacks the seismic shift from SEO to Answer Engine Optimisation, explains why AI agents are about to reshape the buyer journey, and shares what the next era of marketing technology really looks like — from someone who’s been mapping it for two decades.
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Meet the Digital Transformation Survivors
Coherence’s Strategy Director, Julian Tedstone, meets with icons, giants, legends and pioneers of digital transformation to elicit insights from their vast experience that you can apply to your own digital transformation journey.