We are thrilled to announce that Coherence Digital, in partnership with our client 15below, has been awarded the 2020 Acquia Engage Award for Most Creative Response. This accolade recognizes the outstanding digital experiences created using the Acquia Open Digital Experience Platform. In addition, Coherence also scooped two dotCOMM awards , celebrating excellence in digital marketing and communication.
Tackling the Challenges of a Global Pandemic with 15below
15below, a leader in automated, personalised passenger communications, works with over 50 major airlines—including Qantas, British Airways, and JetBlue. When the COVID-19 pandemic disrupted global travel, airlines relied on 15below’s platform more than ever to deliver urgent, hyper-personalised communications to millions of passengers worldwide.
However, 15below outdated, inflexible websites were a barrier to effectively reaching the travel industry. Faced with the challenge of swiftly adapting their digital presence to the new pandemic-aware reality, 15below partnered with Coherence to embark on a digital transformation.
In just 10 days, Coherence implemented Acquia Site Studio and a new content management system (CMS), building a dynamic website that allowed 15below to quickly update content and respond to industry changes. The site was designed with an advanced design system to optimise conversion rates and support 15below’s rapidly evolving messaging needs.
A Game-Changing Digital Transformation
This rapid transformation empowered 15below’s small marketing team to pivot their messaging and better support their airline partners through the pandemic’s unprecedented challenges. The new platform delivered faster publishing capabilities, backed by an integrated data strategy, and allowed 15below to create sophisticated marketing campaigns in real-time.
Natalie McLeod, Marketing Manager at 15below, commented:
“Acquia Site Studio has transformed our digital marketing strategy by introducing an agility that was previously impossible. The secure hosting and rapid site-building capabilities provided by Coherence have been vital in helping us adapt during these challenging times.”
Recognition for Innovation and Excellence
The Acquia Engage Awards, judged by a panel of experts, celebrate the best digital experiences built using Acquia’s platform. Winning projects are selected based on their functionality, performance, integration, and overall user experience. The Most Creative Response award highlights the innovation and agility demonstrated by 15below and Coherence during an unprecedented global crisis.
Lynne Capozzi, Chief Marketing Officer at Acquia, said:
“Acquia partners and customers continue to push the boundaries of what’s possible in digital experience. The award winners showcase the innovation and dedication to customer experience that defines the Acquia community. We’re proud to feature such inspiring projects, including the work done by Coherence and 15below.”
15below specialises in automated passenger communications for airlines, delivering real-time updates such as itineraries, boarding passes, and notifications during disruptions. Their platform helps airlines provide exceptional customer service, sending nearly two million notifications every day.
Acquia is the leading open digital experience platform, enabling organisations to build, host, and optimise digital experiences at scale. Acquia’s technology empowers businesses to create better customer experiences through data-driven insights and adaptive intelligence.
This recognition underscores Coherence Digital’s commitment to creating innovative, impactful digital solutions for our clients. If you’re looking to drive transformative digital experiences for your business, we’d love to help. Get in touch with us today!
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